Huawei HONOR View20
Launch Campaign | Outdoor Projection
Link to project on Carphone Warehouse YouTube: https://www.youtube.com/watch?v=xfi21X9HlDs
Working with Pixel Artworks, we directed and created a reveal video for projection to coincide with the launch campaign of the Honor View20 smartphone. The piece was designed to work in both portrait and landscape format to allow it’s projection on the variety of surfaces across iconic locations including, Blackfriars, Shoreditch and the Tate.
Inspired by optical illusions, the projection showcased some of the HONOR View20’s most impressive features – including its super-smart Kirin 980 chipset (the world’s first 7 nanometre smartphone chipset), its innovative hole punch display and its 48MP camera.
Agency – Pixel Artworks
Client – Greenlight Digital/ Carphone Warehouse/ Honor
Concept – Uzo Uzoigwe & Shiv Pandya
Hardware Installation – Pixel Artworks
Creative Direction – Uzo Uzoigwe & Shiv Pandya
Producer – Caz Roberts
Design, Build and Animation – Uzo Uzoigwe & Shiv Pandya